Convergence Culture And Social Media - 1559 Words

Convergence Culture in WeChat With the rapid development of media technology, media convergence has become an irreversible development trends. The integration of media not only achieved the harmony in technology, but also deeply influenced human economic activities, social structure and cultural forms. Jenkins called it ‘convergence culture’. This article will take WeChat as an example, and I will divide this into the three aspects: interactivity in convergence culture, convergence of old and new media, structural changes in audience’s cultural rights, analyzing the relationship between media and audience in contemporary media convergence, exploring the interactive culture rights between media producers and media consumers. The†¦show more content†¦At the same time, WeChat also reflects one of the most common forms of communication - interpersonal communication. Communication theory (Denis McQuai,2005) holds that, the biggest characteristic of interpersonal communication is two-way communication, the flow of information between the promulgator and the receiver is a two-way interaction At the same time, the roles of sending and receiving are changing, there is no clear boundaries. This feature has been a clear and comprehensive expression in the dissemination of WeChat. In WeChat s we media setting, users can switch between the two roles of sender and receiver at any time, and the boundaries between the two are gradually blurred. Convergence of media tactics between new media and old media (Rich Gordon, 2003)Convergence of media tactics do not require the merger of media ownership, it usually refers to the full cooperation in content and marketing between television, newspapers, films, networks and other media under different ownership systems. With the combination of new and old media, each individual media platform can publish information in a variety of directions to gain more public participation. WeChat is a new media platform, the convergence between traditional media and WeChat is in order to broaden the channels of communication and swam with the tide. The traditional media such as newspapers or radio or television, often is one-way withShow MoreRelatedIn â€Å"Worship At The Altar of Convergence†, Henry Jenkins discusses the concept of convergence, where600 Words   |  3 PagesIn â€Å"Worship At The Altar of Convergence†, Henry Jenkins discusses the concept of convergence, where both old and new media collide. Jenkins describes convergence as the flow of content between multiple media platforms, industries, and the migratory behaviour that is present throughout the media audience (2). 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