Convergence Culture And Social Media - 1559 Words

Convergence Culture in WeChat With the rapid development of media technology, media convergence has become an irreversible development trends. The integration of media not only achieved the harmony in technology, but also deeply influenced human economic activities, social structure and cultural forms. Jenkins called it ‘convergence culture’. This article will take WeChat as an example, and I will divide this into the three aspects: interactivity in convergence culture, convergence of old and new media, structural changes in audience’s cultural rights, analyzing the relationship between media and audience in contemporary media convergence, exploring the interactive culture rights between media producers and media consumers. The†¦show more content†¦At the same time, WeChat also reflects one of the most common forms of communication - interpersonal communication. Communication theory (Denis McQuai,2005) holds that, the biggest characteristic of interpersonal communication is two-way communication, the flow of information between the promulgator and the receiver is a two-way interaction At the same time, the roles of sending and receiving are changing, there is no clear boundaries. This feature has been a clear and comprehensive expression in the dissemination of WeChat. In WeChat s we media setting, users can switch between the two roles of sender and receiver at any time, and the boundaries between the two are gradually blurred. Convergence of media tactics between new media and old media (Rich Gordon, 2003)Convergence of media tactics do not require the merger of media ownership, it usually refers to the full cooperation in content and marketing between television, newspapers, films, networks and other media under different ownership systems. With the combination of new and old media, each individual media platform can publish information in a variety of directions to gain more public participation. WeChat is a new media platform, the convergence between traditional media and WeChat is in order to broaden the channels of communication and swam with the tide. The traditional media such as newspapers or radio or television, often is one-way withShow MoreRelatedIn â€Å"Worship At The Altar of Convergence†, Henry Jenkins discusses the concept of convergence, where600 Words   |  3 PagesIn â€Å"Worship At The Altar of Convergence†, Henry Jenkins discusses the concept of convergence, where both old and new media collide. Jenkins describes convergence as the flow of content between multiple media platforms, industries, and the migratory behaviour that is present throughout the media audience (2). He explains that convergence is a necessity because it describes technological, industrial, cultural and social changes that are present in our technological society. That being said, JenkinsRead MoreWhat Is Digital Media Convergence1467 Words   |  6 Pagesquestion â€Å"what is digital media convergence†, not just a simple answer of what it is because the question may seem simple but in digital media convergence there are several underlying convergences which make up the whole idea, in this essay I am going to try and cover what these are and what effects technologically, socially and culturally they are having on us. First of what is Digital media convergence? It can be simplified as several processes, these are technological, social, industrial and culturalRead MoreMass Media Influence On American Culture878 Words   |  4 PagesMajor developments in the evolution of Mass Media The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the InternetRead MorePlatforms And Interfaces Essay1351 Words   |  6 PagesA player’s personal experience of transforming platforms and interfaces: from Game Boy to personal computers Introduction Accept it or not, video games and â€Å"gaming† are a large part of Australian culture. The average Australian 21-year-old would have spent over 10,000 hours playing games (that’s how long it takes to complete school from year 5 to year 12). For immeasurable reasons such as involvement, freedom, entertainment and story-telling are games such a powerful medium of creative and interactiveRead MoreEssay On Mass Media777 Words   |  4 PagesAhsha Rolle 8/28/2017 HUM/186 Allyson Wells Mass Media: Development and Literacy Assignment What were the major developments in the evolution of mass media during the last century? In the 19th and early 20th centuries, Americans received their news through newspapers and magazines. Television journalism has just taken over in the last 50 years. Today, the internet makes information and news available at the click of a button. The internet also plays a role in politics, and candidatesRead MoreThe Effects Of Mass Media On American Culture951 Words   |  4 PagesEffects of Mass Media Introduction Why is mass media influencing the American culture? This is what we are going to be discussing in this essay. It’s important that we understand where the media has come from and where it is now and the journey that it is taking the American culture in the last century. America has now explored what un-traditional media and it has a major impact on the culture called new media. What were the major developments in the evolution of mass media during the lastRead MoreInfluence Of Mass Media885 Words   |  4 Pages Mass Media: Development and Literacy Alicia Nunez HUM/186 Media Influences on American Culture 8/21/2017 Allyson Wells Mass Media: Development and Literacy In the last century mass media has went from paper to digital, these major developments have influenced American culture in many ways. Newspapers have been around from the beginning they provide readers with information of practical value such as; television schedules, weather maps, and listings of stock prices. In additionRead MoreMass Medi The Spread Of Digital Media Communication1701 Words   |  7 Pagesthe mass media likely to survive the spread of digital media communication? The purpose of this essay is to explore if mass media is likely to survive the spread of digital media communication. Firstly, this essay discusses the definition of mass media, as well as when and where it originated in order to gain a better background understanding. It then goes on to discuss the growing popularity of digital media and how mass media communication still prevails despite the new digital media. In the conclusionRead MoreCultural Convergence And Its Effects On People s Lives994 Words   |  4 Pagesways. Cultural convergence is a result of globalization that has brought tremendous changes in one’s culture. In fact, the same changes have brought defects in certain social groups as well as some positive effects. Globalization and cultural convergences have negative and positive effects on people’s lives. A cultural convergence is a massive threat to the traditional societies, but partially it is advantageous. This paper will discuss pros and cons of havi ng cultural convergence in this globalRead MoreMedia Convergence : From Mass For Networked Communication1508 Words   |  7 Pages Media convergence: From mass to networked communication Literature Review Media convergence refers to the services and activities emerged through the development of the Internet, where it has allowed for interlink between communication networks and media contents (ALRC, 2015). The establishment of ‘Internet’ has drastically changed the overall communication model in the society in the past 15 years. Where today the communication model has shifted from a mass communication into a networked communication

College Is A Place For Success - 1222 Words

When college students taking their first steps onto a college campus, they can finally feel the independence that they were looking for. College can be a place for success as well as a place for partying. However, attending college will comes with many struggles. It is right that college is one of the most important parts in people’s life, but it is not easy for everyone. Most of students feel stressed in college because they have to face different varieties of of struggles. For example, some students have struggle with language and culture. Furthermore, Some college students have learning disability, so some courses might be very difficult for them. In addition, some students cannot afford the cost of education. However, these struggles†¦show more content†¦For these students, they should try to have more communication with the local people by living with local homestay, joining in some clubs and taking more basic language classes so that they can adopt the language and culture as soon as possible. Consequently, culture and language problem is one of the struggles that some students have in college, the best way to solve it is getting closer to the local people and study harder. Furthermore, the second struggle that the students have in college is that some people feel very difficult to pass the class because they have learning disability. Nowadays, there are many of people who have learning disability decide to go to college. Some of them are unable to see clearly, speak or walk. Thus, the people who have learning disability cannot practice in class as normal students do, so some courses are difficult for them to pass. In â€Å"University Days†, James Thurber explained, â€Å"If I went through anguish in botany and economics-for different reasons- gymnasium work was even worse. I don’t even like to think about it. They wouldn’t let you play games or join the exercises with your glasses on and I couldn’t see with mine off†¦Not being able to see, I could take it but I couldn’t dish it out.† This shows that some classes are easy for the normal people, but it is difficult for the people who have learningShow MoreRe latedGen 200 Personal Responsibility Essay1073 Words   |  5 PagesPersonal Responsibility and College Success Charles Roberts Jr. Gen/200 May 3, 2013 Ms. LaTaunya Howard Personal Responsibility and College Success Personal responsibility requires one to accept that every action, thought, decision, victory, and defeat in life ultimately is reliant upon and impacts them directly. When an individual accepts personal responsibility to be a college student, they are making a commitment to themself and taking ownership of their goals and ambitionsRead MoreIs Higher Education Worth the Price?1109 Words   |  5 Pages Haendiges Engl-1010 6/23/13 Is Higher Education Worth the Price? A recent study shows that less than sixty percent of students can be graduate form four-year colleges. Interestingly, tuition of most of American colleges improves fast year by year. Beth Pinsker said in his article â€Å"The message that everyone should go to college does a disservice to the 60 percent of students who do not finish their degrees within six years, according to new research from Brookings Center on Children and FamiliesRead MoreThe Product Of A Dollar1480 Words   |  6 Pageslive, what we use to fuel our bodies and what memories we make. In America, an individual’s idea of success is not a cultivation of the mind but a product of the dollar. Our lives are influenced even before we are born. We are products of our environment. Depending upon the social or economic class a person is born into, they automatically become labeled rich or unfortunate. Furthermore, class places limitations of educational opportunity, which as a result creates the first huge disadvantage; knowledgeRead MoreHigher Education: To Go or Not To Go?1121 Words   |  5 PagesCollege is one of the biggest decisions a person can make. For most, the decision is deciding where to go. For some, however, the decision if they should go. David, a high school friend of mine, decided to not go to college. Fortunately, he had been working for a local lighting company, and had enough knowledge and skill to pursue a lighting career in Nashville, Tennessee. Today, David works in freelance, operating the lighting for shows in Nashville and for small tours. His views on collegeRead MorePaying for Higher Education Essay1081 Words   |  5 PagesCollege is a ne cessary part of higher education for many reasons. Though college may be expensive and time consuming, there is no way to get a degree without it. People may be able to learn without having to go to college but college is fundamental to getting a piece of paper that says you went and achieved a degree after years of hard work. However college is not meant for everyone, in some cases people are not able to function in a college setting so they turn to alternative forms of educationRead MoreCollege Is The Waste Of Time And Money1502 Words   |  7 PagesIn â€Å"College is the Waste of Time and Money†, author Caroline Bird argues that college is not better suited for those who are looking to be financially successful. This is based on the facts of a low turnover ratio of students in colleges and universities and calculation that money spent on college would have yield higher returns from other businesses such as new venture and start-up companies. Bird urges us not to spend t ime and money on colleges and universities. It is true that colleges and universitiesRead MoreThe Latino And Latino Community1610 Words   |  7 PagesHispanic/Latino community has been known to be underrepresented on college campuses, both at the community college and four-year university level. Factors such as low-income households, poor or harsh living conditions, under-educated parents, cultural and family commitments, and unfamiliarity with the college process, all serve as unfortunate barriers that keep Hispanic/Latino students from reaching the goal of attaining college degrees. Although these barriers keep many students from succeedingRead MoreEvaluation Of A Student s College Readiness Essay1535 Words   |  7 Pagesdetermine a student’s college readiness. These pieces are not of equal importance, the majority of the weight is placed solely on the ACT score. The problem arises, however, with the question of accuracy. How can a test, specifically the ACT, depict a student’s success in college, especially when the assessment only tests students on memorized information? To determine if the ACT can accurately depict how prepared a student is for college, one must begin by defining college readiness. According toRead MoreLife Of A College Student Essay1572 Words   |  7 Pagescaps up in the air. What will our future hold after we enter the next chapter in our lives? Many are encouraged, debating, or even forced to enter their new chapter into the life of a college student. High school graduates are given limited options in the generation we live in today. We grow up to believe that success comes with the development of education as you grow from a pre-schooler to an adult. Many don’t continue their education because they don’t want to live off of a piece of paper theirRead MoreImplementing Learning Communities At The Community College Level1431 Words   |  6 Pagesstudents start college and end up either dropping out or taking an exuberant amount of time to complete. This is especially true for the community colleges, where the majo rity of the students are commuters, a large portion work and some have family obligations. Many institutions have started addressing these circumstances by creating learning communities. The idea of implementing learning communities at the community college level can be the change that is needed for the success of these students

The Separation Between Church And State - 1492 Words

The separation between church and state ultimately preserves moderation within society and withholds an individual’s right of the first amendment. One to exercise his or her free right of religion stands as rights both alienable, natural right, and unalienable, God-given right. As President Thomas Jefferson states in letters to the Baptist Association of Danbury, Connecticut, the federal government stands prohibited to regulate or control those who exercise religion. The predominant issue between church and state does not rest on protecting those avoiding religion, but to protect those choosing to practice religious freedom. Roger Williams and John Winthrop firmly believe that church and state must remain separate from the state to prevent misconception in religion. Several scholars, religious leaders, and theologists, broadly recognized throughout literature and history, state his/her convictions concerning church and state segregation. Biblical scripture explains the impract ical integration between church and state. â€Å"My kingdom is [sic] not of this world. If my kingdom were [sic] of this world, my servants would have been [sic] fighting, that I might not be [sic] delivered over to the Jews. But my kingdom is [sic] not from the world† (John 18:36). In this scripture, Jesus clearly states that one cannot live of Christ and of the world simultaneously; the kingdom of God separates itself from the sinful nature of society. Those who accept Christ seek the faith and mercyShow MoreRelatedSeparation Between Church And State1427 Words   |  6 Pagesthe need for the separation between church and state has never been so vital. This separation can be defined as being a secular state, which is thereby stating that a government is neutral in religious matters, and supports neither the religious nor the non – religious. The United States of America has been label a secular state since the signing of their ‘godless constitution’ in 1 787. However despite the founding fathers wishes for a â€Å"wall of separation between church and state† , religious pressureRead MoreSeparation Between Church And State1081 Words   |  5 Pagesthings can change in the blink of an eye, but is change always good? Could things change because things have been taken out of context? That is just what has happened to Thomas Jefferson. Has the true meaning of Thomas Jefferson’s â€Å"Separation between Church and State† taken out of context today? One side defends that the true context remains intact. Saying that religion should play no part in the government what so ever. Saying that a political leadership based on religious convictions can harmRead MoreThe Separation Between Church And State Essay1998 Words   |  8 PagesIn the United States, there is supposedly a separation between church and state. However, this seems to be untrue for many circumstances in U.S. politics. The political culture in the U.S. is infused with opinions and symbolism that show candidates/ elected officials’ adherence to religious beliefs. This is especially true when officials are campaigning for elected office. Politicians try to identify with voters’ religious beliefs, especially in local elections, where one religion may be fairlyRead MoreThe Necessity Of The Separation Between Church And State2039 Words   |  9 PagesThe Necessity of the Complete Separation between Church and State Our current president, George W. Bush, is known for being religious. He has been quoted saying that â€Å"God told [him] to strike at al Qaeda,† and â€Å"God want[ed] [him] to run for President.† He has called the war on terrorism a â€Å"crusade.† When he was the governor of Texas, he created a state-wide â€Å"Jesus Day.† In 2001, he talked of the â€Å"bridge between church and state† (â€Å"Big List of George W Bush Quotes†). The problem? He is tamperingRead More Strengthen the Separation between Church and State Essay1548 Words   |  7 PagesStrengthen the Separation between Church and State First Amendment issues of the separation of church and state and state establishment of religion have long been litigated in the federal courts. Until recently, the Supreme Court had a consistent track record of preventing the intermingling of religion and government, especially when it came to the nations public schools. Yet this past year, a newly activist conservative court has set about rewriting some of the Warren Courts judicial legacyRead MoreSeparation Of Church And State1446 Words   |  6 Pagesthe separation of church and state still necessary in the overall legal and social aspects of a modern society such as the United States? Research and history show that maintaining the church separate from the government is important for the ongoing success of a free and well functioning society. Separation of church and state is a political and legal doctrine which states that government and religious institutions are to be kept separate and independent from one another. Ideally, the church shouldRead More Separation of Church and State is Necessary for Freedom of Choice855 Words   |  4 PagesSeparation of Church and State is Necessary for Freedom of Choice We in America have the right to be free, so why not listen to the words of Thomas Jefferson and build a â€Å"wall of separation between church and state?†Ã‚   The wall of separation was Jefferson’s interpretation of the first amendment; however, the idea was actually founder of Rhode Island Roger Williams’.   Jefferson’s belief was that religion was a personal relationship strictly between a man and his God and the government should notRead MoreThe Separation Of Church And State Of Government970 Words   |  4 Pageswe do what our founding father’s intended in a fair federalism and some would say no, especially in the separation of church and state. Our foundering father Thomas Jefferson and many others wanted the church to be protected and those individuals in the church. Today it doesn’t seem like churches are being protected as much in a city level, let alone the government being protected from the church. At certain points the U.S federal government system still works the way our founding fathers’ intendedRead MoreSeparation Of Church And State Essay1513 Words   |  7 PagesSeparation of church and state is a defined as, the understanding of the intent, and function of the Establishment Clause, and Free Exercise Clause. The Combination of church and state has been a topic that, many generations have struggled with for centuries. The first amendment of the constitution states that â€Å"Congress shall make no law about our religious beliefs, or prohibiting our free exercise of religion† If we put our faith in the constitution to define the founding father’s standpoint ofRead MoreEssay on The Separation of Church and State1043 Words   |  5 PagesThe Separation of Church and State America wastes a lot of time trying to create a democracy completely absent of the moral expectations that our ancestors have put into place. Our founding fathers’ dream of establishing a country in which all people would be accepted has begun to fall. In our attempt to rid our country of a democracy contaminated with any belief in a supreme power, we have rid ourselves of many of our values and morals. Perhaps it is impossible for religion to dominate our

Analysis Of Seven Dimensions Of Strategic Innovation Framework - Sampl

Question: Discuss about seven dimensions of strategic innovation framework. Answer: Introduction In order to remain competitive within an industry and targeted markets, it is essential for the organizations to innovate in its products and processes. Due to this, the firms also able to improve their marketing position in the industry. Strategic innovation is an approach that helps the firms to bring together their creative assets, capabilities and disciplines in order to develop the product and service portfolios and to drive the organizational growth in the industry (Keathley, Merrill and Owens, 2013). This paper critically discusses the seven dimensions of strategic innovation framework with the help of case example of Dyson Ltd. It is one of the innovation organizations of UK, which designs and manufactures vacuum cleaners, hand dryers, bladeless fans, and heater. The company is effectively known for its innovations in the cleaning and heaters products in the world, which enables it to achieve competitive growth in the technology industry (Dyson, 2016). A Managed Innovation Process: According to Daft and Albers (2013), the first dimension of strategic innovation framework is related to the managed innovation process, which includes the sequence of activities from the beginning of initiative through implementation. At Dyson, the adoption of this dimension helps it to make a simple brainstorming session in order to identify the pros and cons of a concept or idea of innovation. In this support, it is also analysed that at Dyson, the innovation process combines both unconventional and traditional elements, which include customers, market trends and competitive analysis. It helps the firm to make strategic thinking about the new innovation idea (Dyson, 2016). Through this, the firms enable to explore the other areas of innovation such as new ways to work with the external partners, communication with customers and enable faster time-to-market. On the other hand, it is analysed that the managed innovation process dimension plays a critical role in developing the core of strategic innovation within the firms. Similarly, it is found that at Dyson, the managed innovation process helps the firm to develop the core of strategic innovation. It provides the directions to the firm about the creation of innovation in the products and achieves competitive growth in the market (Skarzynski and Gibson, 2013). But, at the same time, this dimension forces the firm to think about all possible perspectives that consume more time and costs of the firm, which negatively affect its profitability. But, due team-based dimension, it helps the firms employees to enhance their knowledge and skills related to the specific field by attending workshop sessions (Burdon and Dovey, 2015). It helps the firm to generate a new and innovative idea for product innovation. Strategic Alignment In the strategic innovation framework, the strategic alignment dimension helps the firms to build support for the new innovation idea. It is analysed that the strategic alignment dimension enables Dyson to engage senior management team, make a broad cross-section of the organisation and engage key external stakeholders in the development of shared vision for the new innovation idea. Through this, the firm also enables to create ownership, commitment and takes investment decisions to build a strong foundation for the successful implementation of newly created innovation idea (George, McGahan and Prabhu, 2012). But, in contrast to this, it is analysed that for this dimension, the firm needs to select a cross-functional team of visionary, energetic change agents, future leaders and inspired individual in the management team in order to successfully implement the change idea. In this, sometimes, firm faces issues in selecting the right candidates for the leadership team (Frankenberger, et al., 2013). In concern to Dyson, in order to drive the growth, the firm effectively uses the strategic alignment dimension by improving the resources allotment practices and assigning the roles and responsibilities in new ways in order to influence different departments to work together on the single innovation idea (Dyson, 2016). But, in order to build support for the new innovative idea, it is essential for the firm to engage all the stakeholders in appropriate ways with suitable frequency. In this, the brainstorming session does not help the firm to access the creativity of stakeholders towards the new innovative idea. Industry Foresight According to Andersen and Andersen (2014), industry foresight dimension of strategic innovation framework mainly concerns over the changes and improves the detailed understanding to the people within the firm about the trends that are new to the business. It is found that through industry foresight, Dyson effectively analyses the grounds of its innovation and the success rate of innovation in the market, which enables the firm to improve its innovation process and achieve success in the market. In support of this, Keller, Markmann and Heiko (2015) depict that the industry foresight dimension believes that different industries have different drivers, trends, enablers and dislocations, which help the firms to operate their business activities significantly. From this, it is analysed that industries have their own boundaries and limitations and the consideration of these limitations help them to introduce new perspectives, challenge established thinking, potential growth opportunities, new businesses, and innovative business models in order to drive growth. On the other hand, Van der Duin, Heger and Schlesinger (2014) exhibit that through industry foresight, a firm is also enabled to develop its proprietary view of the future that support it to develop its leadership and visionary participation strategies in the market. In a similar way, it is analysed that this dimension helps Dyson to consider the industry trends and develop the effective innovation that is beneficial in achieving customer recognition and competitive advantages in the market. Consumer/Customer Insights The consideration and adoption of customer insight dimension provide the detailed understanding about the needs of customers within the industry. It enables the firms to produce new and innovative products according to the needs of customers. It also helps the firms to enhance the popularity of new innovative product and services among the customers that significantly drive their growth in the market (Yen, et al., 2012). In the views of Greer and Lei (2012), customer insight is one of the effective dimensions of strategic innovation framework because it provides the understanding about the behaviour, attitude, perception and needs of customers. Through this, a firm can make better product development process that ensures their product success in the market. In support of this, Brunswicker and Vanhaverbeke (2015) define that customer responses, in new product development, help the firms to improve the product concept as well as strengthen the packaging and adverting strategies. Through this, firms enable to communicate the new product categories that drive their growth in the market. It is also evaluated that the adoption of customer insight approach, Dyson enables to effectively involve customers as a true partner in the innovation process, which supports it to enhance the effectiveness of innovation process and get an innovative product that satisfies the needs of customers significantly (Dyson, 2016). But, at the same time, Bucolo, Wrigley and Matthews (2012) state that in the strategic innovation process, the insights of customers is not only the ways to improve the product or service innovation, but also the consideration of other stakeholders such as suppliers, employees, investors, partners and early adopter non-users also play im portant role in product development and innovation within the firm. Core Technology and Competencies The next dimension of strategic innovation framework is related to the core technology and competencies, which is effectively used by Dyson to leverage its assets. It is analysed that the understanding of core technology and capabilities help the management team to implement the innovation process effectively. It is because, through this, management team enable to identify the capabilities, competencies, and resources, which support the management and leadership to effectively implement the innovation process to produce new and innovative products for the customers (Bergek, etal., 2013). In support of this, Kindstrom and Kowalkowski (2014) exhibit that the understanding of the companys core technology and competencies provide the detailed knowledge about the strengths and weaknesses, which significantly support the firm to increase its ability to leverage and achieve competitive differentiation in the market. In support of this, Eisenman (2013) states that Dyson significantly uses the new and innovative technology in order to develop the better relationship with the suppliers, partners, brand equity, and innovation practices. Through this, the firm effectively enhances its innovation process and provide the growth to the innovation management practices to achieve competitive advantages. In this concern, it can be said that the knowledge and understanding of core competencies and technology are essential for Dyson in terms of identifying the internal weaknesses as well as strengths to effectively leverage the corporate assets. Through this, the firm also enables to develop the long-term relationship with the different stakeholders to provide growth to the innovation (Mobley, Li and Wang, 2012). Organisational Readiness At Dyson, organisational readiness is one of the dimensions that drive the firms growth in the market. It is found that at Dyson, the clear understanding of the organisational readiness help the firm to improve its ability to act upon the implemented innovative ideas and strategies. Through this, the firm also enables to enhance its abilities to fulfil the political, cultural, operational and financial demand during the strategies innovation process (Roos and O'Connor, 2015). But, on the other hand, Chaudoir, Dugan and Barr (2013) depict that sometimes, the organisations may unable to implement the innovation process even with the most inspired vision, innovative products and funding. It is because most of the firm heavily invested their time and money in the newly identified growth opportunities that reduce the effectiveness of their innovative products and financial funding in the industry. In oppose to this, Choudrie and Middleton (2013) state that at Dyson, the company mainly focuses on the three dimensions along with the organisational readiness such as culture, structural and operational readiness, which enable the firm to make innovation on the basis of culture and operational capabilities. Through this, Dyson effectively produces the innovative products that satisfy the needs and wants of customers in their daily life. For example, for innovating Air Multiplier, the structural readiness supported Dyson to adopt latest technology as well as flexibility. Through this, the firm was also enabled to allocate available resources to qualified staff that enhanced the firms innovation capabilities (Dyson, 2016). Disciplined Implementation In the views of Cresswell and Sheikh (2013), in the strategic innovation, the term implementation involves the wide range of activities that support the organisation to involve all the stakeholders in the innovation process, technical product development, design and prototyping, both qualitative and quantitative testing, and establish feedback for continuous improvements in innovation process. In support of this, Bucherer, Eisert and Gassmann (2012) define that in the strategic innovation framework, the disciplined implementation model has high-level elements such as implementation skill sets and mindsets, momentum, a formal project management approach, and an understanding of organisational priority. These elements support the firms to implement strategic innovation initiatives in a better way. In concern to Dyson, the firms improved capacity helps the management to effectively implement the strategic innovation ideas that provide the competitive advantages to the firm. It also enables the firm to ensure its growth in the competitive business environment (Dyson, 2016). But, in contrast to this, Kindstrom and Kowalkowski (2014) state that sometimes, the lack of effective skills and knowledge among the employees and management team members create issues in implementing strategic innovation process within the firm. It negatively affects the resources as well as strategic thinking of firm that relatively reduce the firms competitive advantage in the market. So, it can be said that the consideration of strategic innovation framework supports Dyson to generate the strategic innovation ideas and implement these ideas to produce innovative products for the customers. It also helps the firm to ensure its growth in the technology and competitive business environment. Conclusion From the above discussion, it can be concluded that the seven dimensions of strategic innovation framework help Dyson to innovate new products and services to the customers and achieve competitive advantages by implementing these ideas. Different dimension provides the guidance to the firm from generating the innovation ideas to implement these ideas to achieve success. It can also be concluded that the adoption of strategic innovation framework supports the firm to involve structured approach to innovation that significantly helps the firm to create an effective organisational platform for ongoing and sustainable innovation. References Andersen, A. D. and Andersen, P. D. (2014) Innovation system foresight. Technological Forecasting and Social Change, 88, pp. 276-286. Bergek, A., Berggren, C., Magnusson, T. and Hobday, M. (2013) Technological discontinuities and the challenge for incumbent firms: Destruction, disruption or creative accumulation?. Research Policy, 42(6), pp. 1210-1224. Brunswicker, S. and Vanhaverbeke, W. (2015) Open Innovation in Small and Medium Sized Enterprises (SMEs): External Knowledge Sourcing Strategies and Internal Organizational Facilitators. Journal of Small Business Management, 53(4), pp. 1241-1263. Bucherer, E., Eisert, U. and Gassmann, O. 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